Industry

Technology & Media

Software, technology services and media companies moving from growth at any cost to profitable growth.

Rows of white server cabinets in a modern data centre (cropped to landscape from a portrait original)

Engagements since 2021: 40+
International market entries planned and launched: 14
Average improvement in net revenue retention: +11 pts

Overview

We work with software, technology services, telecommunications and media companies on market entry, pricing, go-to-market and organization as investors reward efficient growth over growth alone.

Technology companies have moved from an era when growth was enough to one where investors want growth and margin together. That shift reaches into every part of the business: which markets to enter, how to price, how to organize sales and customer success, and how much to spend on research.

We work with enterprise software companies, technology services firms, telecommunications operators and media groups, many of them mid-sized and growing internationally. Our Singapore and London offices lead much of the market entry work, helping European and American software companies build businesses in Asia and Asian companies expand west.

What is shifting

The forces reshaping technology & media

01
Investors now reward efficient growth
Valuation multiples track the combination of growth and margin. Companies hired for growth alone are restructuring sales and support organizations.
02
AI is changing what customers will pay for
Features that once justified a premium are becoming standard, and pricing models built on seats are giving way to usage and outcomes.
03
International expansion is more selective
Software companies are choosing fewer markets and entering them properly, with local partners and teams rather than remote sales coverage.
04
Media audiences are fragmenting further
Attention is spreading across more platforms, making scale harder to reach and advertising harder to price.